Focus of the project:

In this major project I will be designing a brand identity along with a visual support system. Furthermore I will be creating and prototyping the screens and user-interfaces to make an interactive digital platform for users to interact with.

Mind maps and Brainstorming:

After brainstorming and completing a mind map in class which can be seen below it gave me an idea of creating a survival skills camp, this would allow the people that are taking part in the course to gain insight on what is needed to survive in the wilderness:

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Through brainstorming words and ideas, it has enabled me to gain a grip on my idea and what it would consist of. for example, who the targeted audience is, where the courses will be located and how long the courses would run for, etc.

Further brainstorming and mind mapping the survival skills idea:

Rationale:

Through the survival skills course you will learn practical life-saving skills, attitudes such as resourcefulness and how to stay calm under pressure, and push yourself to the limits like never before. When you arrive in the wilderness with no tent, and limited supplies, the pressure is on to source food and water locally from streams and pools. Guided by how trained team of highly trained experts, you’ll be taught to identify edible resources such as plants and animals, lay traps, skin and gut your dinnert. You’ll acquire survival knife skills, wilderness first aid, fire lighting, and rope skills like knots and harnesses, then use these skills to navigate difficult terrain such as rivers, lakes and steep ground by day and night. You’ll also learn to build emergency shelters and protect yourself in the wild from attack. Much more than a bush craft course, it’s the perfect preparation for enthusiasts considering any of our extreme two or five day courses.

Here are some of the activities that you will participate in:

• Dynamic river runs and/or lake crossings
• Improvised wilderness first aid
• Emergency shelter builds
• Navigate harsh terrain by day and night
• Rope skills – crossing difficult terrain
• Survival knife skills and fire lighting using a bow and hand drill
• Foraging for food, setting snares & traps
• Axe throwing
• Spear making 

Competitive set:

The competitive analysis is a statement of the business strategy and how it relates to the competition. The purpose of the competitive set is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.

Links to each website:

Bush Survival

Australian Survival Instructors

Home

https://beargryllssurvivalacademy.com/survival-courses/courses

MOOD board:

Gathering some ideas and inspiration before you actually start designing can streamline the design process and cut down the time you spend thinking about an idea. It can also potentially save you from a lot of wasted time and effort by getting client approval on a concept ahead of time. Simply mood boards allow you to see all of the colours and shapes of your idea, allowing you to build your brands identity. as you can see, my brand is inspired by the muted organic and natural colours of the environment. I like the idea of having bold text which will communicate the masculine and rough feeling that this brand is represented with.

Some links to some logo inspiration:

https://www.istockphoto.com/au/vector/set-of-monochrome-outdoor-camping-adventure-and-mountain-badge-logo-gm482774062-69943629

https://creativemarket.com/shazidesigns/2286035-120-ADVENTURE-BADGES-AND-LOGO-BUNDLE

https://www.shutterstock.com/image-vector/vector-set-wilderness-nature-exploration-vintage-556240765

https://vinjatek.com/category/gear/

Sketches and drafts:

By doing rough sketches in my sketch book not only does it highlight my process, but it allows me to create rough prototypes in a visual way allowing me to see what was successful and what was not, allowing me to make any changes that are needed in a more time efficient way. This process further allows me to build up my brand identity over time and make and changes along the way.

Logo designs:

In class presentation file:

References:

Illustrations, S. (n.d.). Set of monochrome outdoor camping adventure and mountain badge logo,…. [online] iStock. Available at: https://www.istockphoto.com/au/vector/set-of-monochrome-outdoor-camping-adventure-and-mountain-badge-logo-gm482774062-69943629 [Accessed 30 Oct. 2019].

Anon, (n.d.). [online] Available at: https://creativemarket.com/shazidesigns/2286035-120-ADVENTURE-BADGES-AND-LOGO-BUNDLE [Accessed 30 Oct. 2019].

Shutterstock.com. (n.d.). Vector Set Wilderness Nature Exploration Vintage Stock Vector (Royalty Free) 556240765. [online] Available at: https://www.shutterstock.com/image-vector/vector-set-wilderness-nature-exploration-vintage-556240765 [Accessed 30 Oct. 2019].

Vinjatek. (n.d.). GEAR | Vinjatek. [online] Available at: https://vinjatek.com/category/gear/ [Accessed 30 Oct. 2019].

High and Wild. (n.d.). Blue Mountains Bush Survival and Bushcraft Courses | High and Wild. [online] Available at: https://www.highandwild.com.au/bush-survival/ [Accessed 30 Oct. 2019].

Australian Survival Instructors. (n.d.). Aussie Survival Instructors – Australia’s most comprehensive Bushcraft, Survival and Primitive Skills School.. [online] Available at: https://www.aussiesurvivalinstructors.com [Accessed 30 Oct. 2019].

Bushcraft Survival Australia. (n.d.). Home – Bushcraft Survival Australia. [online] Available at: https://www.bushcraftsurvivalaustralia.com.au [Accessed 30 Oct. 2019].

Bear Grylls Survival Academy. (n.d.). Courses. [online] Available at: https://beargryllssurvivalacademy.com/survival-courses/courses [Accessed 30 Oct. 2019].