Throughout the prototyping stage I have come across various problems that have enabled me to develop upon my digital artefact (DA). some examples include;

Feedback:

The problem of not getting much feedback from my audience was not allowing me to develop on my logo designs, however, through researching and asking how other graphic designers how they develop and present their work I was inspired to create more logo designs, but this time present my work in a more visually appealing way which would make the viewers further engaged allowing for feedback. Since using the Graphic Burger app to make my designs more interesting I have gained positive feedback from my audience including;

Platforms:

Another idea i have been wondering about and have now changed is, expanding the amount of platforms that my designs are visible. I have added my designs onto my WordPress site by creating a new page for just all my designs allowing for a wider spread allowing for possible future clients and job opportunities. 

The design process:

1. Doing research on other successful graphic designers and what make their logos so unique are critical as it provides insight on what is trending and needed to create successful logo designs.
2. By doing rough sketches in my sketch book not only does it highlight my process, but it allows me to create rough prototypes in a visual way allowing me to see what was successful and what was not, allowing me to make any changes that are needed in a more time efficient way.
3. Afterwards I scan those rough prototypes into illustrator where i am able to improve upon them and chose a final colour palette. To choose my colour palette I always use pantone colours as they ensure your branding colour is consistent throughout when in comes to displaying your designs both on web and in print media.
4. When creating an interaction between my audience i always post my designs on twitter and the Signatti design instagram page as it is crucial to gain feedback from other people in what they like and dislike allowing me to further change and develop upon both my skills and designs.
5. After being provided with feedback from my audience I finalise the logo designs by making any final changes and refining them, leading to the publishing of them on my wordpress design page and instagram page where i can obtain a digital portfolio.

Drafts and sketches (Prototyping):

Through creating rough drafts in my sketchbook it allows me to experiment with different styles of typography and colour. Through creating these sketches it has allowed me to create prototypes of my designs in a quicker and more effective way that has allowed me to see what was successful and what was not. Afterwards, I would scan those drafts into illustrator where I would improve upon them and chose a final colour palette. When choosing my final colour palette I always use Pantone colours as they ensure your branding colours are consistent throughout. Through this process it has allowed me to create various logo designs which has further build upon my skills and technique, will obtaining a portfolio for future job prospects.

Signatti design logo:

Next step logo design:

Artist inspiration: Aaron Draplin

Through researching other graphic designers I gained insight on the ways that they think when creating their logo designs and the way in which they use the tools such as the Adobe creative cloud and pen and paper to create their designs. When I came across designer Aaron Draplin i became instantly drawn to the way in which we designed his logos, they were clean and very vibrant allowing his targeted audience to see the fine details. After looking through some of his works i realised that most of the designs took a very minamalistic approach leaving me inspired to try to create some of my own following his methods. Attached below is a video that helped me to develop my design skills and understand what is needed to create a successful logo design.

Plug In electrical logo:

Security safe logo:

Locally Made logo:

One logo design that i really enjoyed was the one I created for another student allowing me to experience and gain insight what it is like to work with clients especially as a graphic designer. Through the collaboration process of myself and the student i took inspiration for creating this logo from her personality, this would allow both the client to be proud of her brand and more appealing towards the audience allowing them to relate to the brand, as they have an understanding of the identity of the brand. Furthermore I have created other logo designs which have allowed me to further build upon my skills and technique, providing me a more extensive portfolio to provide for future jobs.

Instagram and WordPress page:

Instagram page- http://instagram.com/signattidesign/

WordPress page- https://lachlanmilne.design.blog/signatti-design/

Outcome and future changes:

Through the prototyping stage and doing various logo designs to build my portfolio, i have found the best designs are those ones that were created when i had collaborated with another students to build their brand identity. Through this process it gave me insight on the work and communication needed to create a logo design. After completing this collaboration it has left me feeling exciting, wanting to do more collaborations with people in the future.