During this week I have focused on continuing developing my logo identity, ‘Wild pursuit’. The main purpose of this project is to provide an experience to people that are adventurous and are thrill seekers. Wild pursuit focuses on the survival skills you will need to survival in the wild. The course will teach you practical life-saving skills, attitudes such as resourcefulness and how to stay calm under pressure, and push yourself to the limits like never before.

Throughout the weeks I have gathered inspiration from other exciting competitions. that are in this field. this has allowed me to develop a similar experience while making changes to stand out from the competition. After completing a rough draft which can be seen below, I started to create my logo using Adobe illustrator. this allows me to make finer details and make small changes to make the design stand out from the competition.

Logo draft:

Logo designs

Mock ups: Using Graphic Burger app

Mockups are typically a mid- to high-fidelity representation of a product’s appearance, and shows the basics of its functionality. Mockups fill in the visual details (such as colors, typography, etc.) and are usually static. By looking at a mockup, it allows both the designer and client to gain an understanding of how the final product will look and a rough idea of how it might function. 

Style guide:

A  style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used.

Visual style guides are used to define the way the brand will look and to keep corporate graphics consistent and uniform across materials. The rules for graphic style guides typically include applications and variations of the logo, design standards in terms of look and feel, corporate colour palettes, and white space usage. This guide also includes typography details (font families, sizes, kerning, and line height/spacing), layout specifics in terms of how elements are positioned on a page, and information on website navigation and visual hierarchy.

A key benefit of any style guide for an organisation is that it creates cohesion among marketers in the business. A guide will create cohesion, direction and clarity for all marketing decisions in the business. A visual style guide will help the creation and upkeep of your website, look and voice of your brand identity.

Exclusion zone:

The area around a logo or company brand, is a measurement of space where a company’s corporate identity guidelines, specify that there should be no other graphic or text. Any element that infringes on this space is said to be breaking the brand guidelines.

Black and white:

Colour palette:

The purpose of a colour palette is to create an emotion. Colour helps us instantly understand our environment. It is intrinsically important to our everyday life. It is all around us all the time and helps us to relate and to respond to our world, even if we generally take it for granted. the purpose of showing it in a style guide is so that colour is consistent whether you are displaying the logo on web or printing.

Typography:

Typography is all about adjusting the text within the design while creating powerful content. It provides attractive appearance and preserves the aesthetic value of your content. It plays a vital role in setting the overall tone of your design, and ensures a great user experience. in this case typography needs to be communicated in a style guide so that people know what size, font and thickness needs to be displayed when presenting.

Preparing for site design: Site map

A sitemap is a road map that is followed during the development of a website. It outlines the goals and purposes of a site, to give direction to your project. It also helps you provide your visitors with an enhanced user experience, like easy navigation, by establishing the hierarchy of your site’s pages at an early stage. A sitemap is a resource that allows both the client and designer to refer back to throughout the project. It’s a handy tool that displays the relationships between your site’s pages and its content elements.

Below is attached my style guide and major project progress at this current stage.

References:

Techopedia.com. (n.d.). What is a Site Map? – Definition from Techopedia. [online] Available at: https://www.techopedia.com/definition/5393/site-map [Accessed 30 Oct. 2019].

Bowers, D. (2011). Why You Need a Design Style Guide. [online] Marketing-partners.com. Available at: https://www.marketing-partners.com/conversations2/why-you-need-a-design-style-guide [Accessed 30 Oct. 2019].

Getting, M. (2012). Olympics Brand Exclusion Zone. [online] Kosmograd newsfeed. Available at: https://newsfeed.kosmograd.com/olympics-brand-exclusion-zone/ [Accessed 30 Oct. 2019].

Graphicburger.com. (n.d.). GraphicBurger. [online] Available at: https://graphicburger.com [Accessed 30 Oct. 2019].